Paradigm Eyewear
Publication Design | Kenmark Eyewear
In the fall of 2019 Kenmark Eyewear launched Paradigm, a new eyewear collection that brings a modern perspective to everyday frames. The collection emphasizes quality and a commitment to high ethical standards, while also focusing on reducing its environmental impact.
Winter Look Book
In my role as a graphic designer at Kenmark Eyewear, I had the opportunity to work on a number of different projects for Paradigm, including a winter lookbook we mailed out to current and prospective customers. These mailers featured information about select styles, as well as an overview of the new brand.
Screen capture showing table set up in InDesign
Catalogs
I also worked on the catalogs for the new brand. These catalogs were printed and distributed to our sales reps across the country to be used as they pitched the brand to their customers.
I had the opportunity to build this catalog from the ground up. Knowing that it was something that would be updated biannually, I worked to create an easy template to follow in InDesign. Each frame is contained in its own InDesign table with preset paragraph styles for each cell, and the frame images auto resize as you drag and drop so that updates are efficient.
