Every two years Kenmark Eyewear hosts a summit for their sales consultants across the nation to share sales techniques, promote company unity, and recognize accomplishments . The decision was made to refresh the expectations for this event, so after being held at the same venue for the past few cycles, the 2019 sales summit was moved to Palm Springs, California.

It was my job to create a mark to be used across all of the materials for this sales meeting including handouts, presentations, and giveaways and because the sales meeting is a very contained event, I wasn’t restricted to using only Kenmark’s brand standards. I began my sketching and research phase by looking up the location. Palm Springs has a very unique aesthetic, with bright poppy colors and mid century modern signage. I thought that tapping into that vibe could be really fun, especially since one of the goals was to inject more fun and energy into the sales meeting this year.

Final Identity

The final identity is comprised of the primary mark, along with illustrative elements and colors we were able to use across all of the deliverables. The color palette was inspired by traditional mid century modern palettes, but also incorporated Kenmark’s primary brand color, light blue. The typefaces paired with the custom lettering are also from Kenmark’s primary brand standards.

The sales meeting was held at the Omni Rancho Las Palmas Resort & Spa. I created an illustration of the main facade to be used on materials where space allowed.

Team Materials

One portion of the sales meeting included dividing the sales reps into teams based on their regions. The teams worked together to complete challenges throughout the day.

I loosely hand lettered the name of each team in the same style as the primary mark. This lettering was used on shirts, signs, and to differentiate each teams’ game materials.