Kenmark Eyewear
Marketing | Kenmark Eyewear
I was extremely fortunate to be a part of the marketing department at Kenmark Eyewear for two years.
During that time, I worked on a wide variety of projects, which I’ve given an overview of below.
Trade Show Give Aways
Each year, Kenmark Eyewear participates in trade shows all around the world, such as Vision Expo East, Vision Expo West, and MIDO, to name a few. I had the opportunity to create custom lettering and illustrations to use on give away items for our booths at the shows.
Hand lettering sketches.
Custom brush lettering.
Custom illustrated tote bag.
Custom illustrated sports bottles.
Email Marketing
The Wink Newsletter
During my time at Kenmark, we produced a quarterly newsletter to help us engage with our customers in a more fun and natural way. We took copies to our trade shows and mailed them directly to select customers. Each issue was filled with fun seasonal content, interviews with our employees, and a healthy dose of featured frame styles.
I created the masthead, hand painted illustrations, custom lettering, and worked on page layouts for the Wink.
Preliminary sketches for “Charleston” lettering featured in the “Wink”
